Mr. Burger Essay Example for Free

Mr. Burger Essay Mr. Burger is an international fast-food chain that first opened at Lake Michigan Drive by Peter and Maria Christopoulos, in 1967, between the Ottawa and Kent counties. Since that time, Mr. Burger has evolved from a neighborhood teen hang-out into a thriving family-oriented restaurant. It has transitioned from serving hot dogs and burgers to offering a full menu of breakfast, lunch, dinner, and dessert. It launched its first branch in Pakistan, in late 1980’s, near NIPA bridge. Since its launch in Pakistan, Mr. Burger has opened branches at Tariq Road, Boat Basin, Bahadurabad and North Nazimabad. Over the years, customers have come to appreciate the good service and delicious, quality foods offered by Mr. Burger. Situation Analysis. In the past few years, the overall value of Mr. Burger has declined. From our own observation of 2 branches (Tariq Road Boat Basin), we found that the overall state of the branches was below par. The tables and chairs were dirty. The chairs itself were quite uncomfortable. The wallpaper from the walls was scrapped from places. Even the entrance doormat and door had flies and mosquitoes all over them, making the place look unhygienic. Over the past 5-6 years, there has been little or no promotion and this has led further in its decline. Also, the employees are also pretty dull and less-friendly. Their appearance and way of interacting shows as if they are disinterested in working. Even the loyal customers do not prefer it to dine out, due to its poor performance. In the early 2000’s, McDonalds and KFC had been launched in Pakistan, but customers by then, preferred Mr. Burger. In the past 5 years, the scenario is completely different. Competitors like KFC, McDonalds and Subway have taken over Mr. Burger’s market share. All the other competitors engage in variety of promotional campaigns, and the frequency of promotion is also high. Every month or 2, we see new billboards of KFC and McDonalds, introducing some new food items to their menu, or promoting a new deal. KFC and McDonalds have done well in their promotions, and every family prefers them when they go out to eat. Also, the food items of Mr. Burger are overpriced: their Rs.110 beef burger seems to be a matter of few bites. From a survey carried out, we found that Mr. Burger has the lowest brand awareness, usage and performance, in comparison to its main 3 competitors. The overall environment of KFC and McDonalds is very entertaining, providing pleasure to kids, teenagers and adults. That’s the reason why families enjoy dining out there. Before PR Plan|. * Mr. Burger had no credibility * Mr. Burger had no interaction on social media and no website * Very little share of its target market * Old theme â€Å"JUICIEST BURGER†| During PR|. * Consumer started interacting on facebook through competition * Participant and consumer started thinking as â€Å"New Improved Mr. Burger† * Students started noticing through fun fact sheets and free comments * New theme â€Å"Love it for Life† * CSR â€Å"Pure Food† article| After PR|. * Mr. Burger considered as place for hygienic food and fun * Mr. Burger considered as socially responsible * Positive Word-of-Mouth * Brand new Mr. Burger * More credible, more fun, and more health concious| (yeh chart thora contradict kar raha hai hamari observation se, so we can eliminate this chart.) LOVE IT FOR LIFE We believe that Mr. Burger is a restaurant which has a potential to make some of the best memories for its customers. We believe that the people in Pakistan value life and value love to its maximum potential and all it is attainable if you are part of a family. Therefore, we have aimed to promote a family environment for MR. BURGER. Target audience: We are targeting all audiences of ages 6 and above and of social class C+ and above. We are mostly targeting families that have children between the ages of 6-13 as we believe children of these ages are a key factor for promoting restaurant dining in Pakistan. These families would have a tendency to eat out at a place where they have a clean and friendly environment and can have fun together. These families would not be very picky when it comes to choosing a restaurant when eating out but we want to create an image that whenever they think of eating out, they think of Mr. Burger. PR Objectives: * To re launch our brand by creating extended brand awareness. * To build brand credibility by communicating our values and our products to our target audience. * To vitalize our brand by following a new brand ideology and choosing new paths of brand communication. PR Plan Considerations: * The interiors of all the outlets have been redesigned to fit our new theme, â€Å"LOVE IT FOR LIFE† * A Website Facebook page have been established with sufficient members to initiate social and online campaigning. * A number of entries will be received for the â€Å"Director of Fun† competition * Terms and Conditions have already been discussed with channels for the airing of â€Å"MR.BURGER THE SERIES† * Terms and conditions have been agreed with ROB of MAD TV airing on POGO channel for the endorsement of Mr. Burger PR TOOLS: * Fun facts: We would be publishing an article which would contain 10 fun facts about burgers which our target audience would not be aware of. These facts would be such that they are universally accepted and cannot be challenged. This article would be published on all websites and publications which have a large number of target audiences which are children and family oriented people. * Free Compliments: With every meal, we would be giving our customers free compliment cards containing different phrases and sentences which we should our friendly service and care towards all of our customers. This would also help create a positive WOM for Mr. Burger amongst our customers. * Director of Fun: We would be organizing an online competition targeted towards kids of ages 6-13. The objective of this competition would be come with the most imaginative ways to have fun while eating fast food. The participants would have to upload videos and/or photographs on our Facebook page and the entry with the most number of likes would be declared the winner. The winner would be officially being titled as Mr. Burger’s â€Å"Director of Fun†. * Pure Food: This would be a CSR initiative by Mr. Burger to promote the importance of eating fresh and healthy food. This will be achieved by our redesigned packaging and messages running on LCDs present in our outlets. This message will also be communicated through sponsoring seminars on healthy eating being conducted every six months. * Mr. Burger The Series: A kids’ mini TV show will be sponsored as part of a campaign to build a brand mascot for Mr. Burger. The concept of this would be simply be to show a superhero that is just like an average person but when someone is in a peril and needs to be saved, this individual eats a burger and becomes, Mr. Burger  the superhero. * Mr. Burger Times: A newsletter will be published on the website every month which would contain messages from our staff to our customers and our customers to our staff. It would also contain pictures of the good times that people would have experienced at any of the Mr. Burger outlets. This section would also contain a blog where people would be encouraged to mention anything and everything that is related to Mr. Burger. PR PLAN Structure: LAUNCH: * FUN FACTS * DIRECTOR OF FUN * MR. BURGER  THE SERIES POST LAUNCH: * PURE FOOD * FREE COMPLIMENTS * MR. BURGER TIMES.

Behaviorial Based Interviewing :: Human Resources

Behavioral interviewing is a technique employers use to determine if you are a good fit for the job. This is accomplished by asking questions that pertain to your past behavior. The information gained through this technique is used as an indicator of your future success. In other words, the answers you give about your past experiences will be used to predict your future performance (Quintessential) Employers use often use behavioral interviews to evaluate the candidates past behavior and experiences to determine their potential for success within the company. Organizations need to be prepared in searching for the right employee. There may be a wealth of talent looking for a job, but it's important to find right person who "fits" the company. Dr. Paul Green of Behavioral Technology, Inc. developed and trademarked the behavioral interviewing system. In behavioral interviewing, employers expect candidates to succinctly reveal specific stories about relevant work situations they encountered. If the interviewer does not receive an sufficient answer, the interviewer usually probes the candidate to receive more concrete examples. Although some consider this task time consuming, it is a valuable method in narrowing a large pool of applicants. In this technique, employers learn how people actually behaved in certain situations in prior jobs. Many human resources professionals believe this is a very effective predictor of behavior in future positions (Green). The employer identifies job-related experiences, knowledge, behaviors, skills, and abilities that the company desires for the particular position. Behaviorial Based Interviewing :: Human Resources Behavioral interviewing is a technique employers use to determine if you are a good fit for the job. This is accomplished by asking questions that pertain to your past behavior. The information gained through this technique is used as an indicator of your future success. In other words, the answers you give about your past experiences will be used to predict your future performance (Quintessential) Employers use often use behavioral interviews to evaluate the candidates past behavior and experiences to determine their potential for success within the company. Organizations need to be prepared in searching for the right employee. There may be a wealth of talent looking for a job, but it's important to find right person who "fits" the company. Dr. Paul Green of Behavioral Technology, Inc. developed and trademarked the behavioral interviewing system. In behavioral interviewing, employers expect candidates to succinctly reveal specific stories about relevant work situations they encountered. If the interviewer does not receive an sufficient answer, the interviewer usually probes the candidate to receive more concrete examples. Although some consider this task time consuming, it is a valuable method in narrowing a large pool of applicants. In this technique, employers learn how people actually behaved in certain situations in prior jobs. Many human resources professionals believe this is a very effective predictor of behavior in future positions (Green). The employer identifies job-related experiences, knowledge, behaviors, skills, and abilities that the company desires for the particular position.

Effects of unemployment Essay

The stabilization of human personalities; every individual child or adult needs emotional security and a source of release from stresses and strains of every day life. This provided by emotional support of partners and the chance for parents to indulge with their children. This helps to prevent stress from overwhelming the individual and threatening the stability of family and society. Parents provides economic support to its members particularly when they are young, paying for expensive personal items as well as child care. This financial support at times can be extended beyond infant hood with extra cost such as private education or higher education. Other functions of individuals in employment, tend to provide economic and emotional support when a member of the family is ill, disabled or in poverty. Financially stable families offer economic, cultural and social support that allows status and the prospects of social mobility for its members. But all this can be changed by a single life event in a person’s life as well as their families and it can be significantly devastating. A persons health and well being is significantly influenced by the life events and the effects of the social environment that they live in. these events can effect our health and wellbeing when a change of circumstances occurs. The aim of this essay is to explore how this life of events can change a person’s health and wellbeing for example: psychologically, physically, and socially and their behaviour. Events like losing a job has a great impact on a person’s life and their family members, it can also affect a person’s health and well being. A financially stable person losing their source of income can be devastating and can cause emotional distress and depression. (NHS research 2009) states that the most common cause of stress in today’s society is relationship breakdown, loss of a job, money issues and moving house. Stress can result fro, continuous causes, changeable, unpredictable or predictable causes e.g. life events or occupational demands (psychology through diagrams). Homes and rahe (1967) states that stress can be caused by greater susceptibility to physical mental health disorders (psychology through diagrams p. 194) stress can lead to a person’s behaviour change. A person might start smoking to try and relieve stress. (Dr Parrot American medical journal) states that smokers mistakenly believe that cigarette  smoking can help relieve stress. (Live bates) director of ASH explains further that cigarette smokers experience the relief from their addiction but of stress. Cigarette dependency can gradually disappear when one makes a choice to quit. Smoking is addictive and is harmful to a person’s health internally and also externally. Smoking causes high blood pressure, raised heart beats , shortness of breath, chronic coughing , impotence and infertility, long term smokers have a higher risk of developing respiratory track infection and lung cancer which means smoking can cause death. Recent studies show that thousands of people all over the world die each year from medical complications which are caused by smoking (smoking advice information). In the United States smoking remains the greatest preventable cause of death (journal of environmental and public health 2012 may 4th). Smoking is another expensive addiction which can add more strain on a non income household. Smoking is an addiction and addictions need feeding, that means that the little money that coming into the house hold could be spent on feeding the addiction , leaving no money for food, rent and basic things which sustain a house hold. This leads to changing diet to cheaper food stuffs which are most likely to be unhealthy. Low income leads to an unhealthy diet which mostly is high in sugar and fat. Leading this new life style can cause a person to become obese and can also affect their health and well being. (Drewnowski, 2010) healthy food is more expensive than unhealthy food. Unhealthy food is easily accessible in low income households there fore it is seen as the easiest option even thought they are full of sugar, unrefined grams of fat Diet which is full of sugar and fat is not good for human bodies because it leads to health problems. Children who suffer from blood pressure and high type 2 diabetes, Are at high to a high risk of cardiovascular disease. Also children are likely to become obese when they grow up. (2009 paediatric nutrition s. system) (Minister for public health) stresses that, it is a heart-breaking fact family from low income survive from bad food and they are at high risk from obesity. Most of the families on low income are people who are on benefits. DR Gerry Spence comments that most families on benefits suffer from obesity and they most likely rely on eating out of the chippy and on convenience stores. Also once a person loses his or her job the effect s can be devastating if they cannot be able to keep up with their mortgage, their home is at risk of  being repossessed which could lead to homelessness, homelessness starts in reduction of availability of affordable housing and economic stresses in society. This leads to families having to move to different areas which they can afford. Moving houses and changing school can b devastating to both children and parents. Children’s education can be highly affected by this change of school environment according to Stuart hall and Janet pawney; homelessness could have a very bad effect on a child’s education and health. In most cases when people are evicted or lose their housing due to other causes, most of them are housed by their local councils, if they are lucky they can be offered a council house. Most of the council houses according to parents and professionals are not present at all. Most of them are in very poor states of repair and also might be damp and mouldy which can affect a person’s health and well being for example dampened accommodation can cause respiratory conditions to worsen. Also in this situation children are more exposed to tobacco smoke lack of study space and also lack of sleep at night as a result of a rowdy neighbourhood. This change of location affects adults as well as children. Children can become lonely because they have left their families or have not been able to make friends. They feel isolated and this can lead to social isolation which is another cause of poor health. According to (R.C.N) people who are from socially included neighbourhood experience poor health outcome this include self reported health morbidity and life expectancy. Also children from socially excluded neighbourhoods are more likely to get involved in crime. They may get involved with other children in the neighbourhood or school who are involved in unhealthy activities for example drugs, alcohol and smoking. These activities are usually caused by children joining gangs who participate in these events. The peer pressures caused by the gangs are what lead to these unhealthy activities. Office of (D.P.M 2004 September 9th) states that in most cases social exclusion is concentrated in the poorest communities and neighbourhoods. When a person is socially excluded they find it hard to creatively take part in most of the society’s activities for example taking part in local elections, leisure centres which are available in the community. This can have a long term effect on them when they grow up; they might find it very hard to achieve good grades which can lead to unemployment in the future. (DPM 2004) states that education can be used to  predict future outcomes in the areas of employability, health, criminal activity and earnings. This can also be used to achieve a reduction in social exclusion. In this we have discovered that social exclusion is the gap between those who are forced to the fringe and those who are active members of the society. We have seen how socially exclusion can affect our health and wellbeing. Also our behaviour, we have seen that social exclusion can have a great impact on children’s education which can determine their future employability, health, criminal activities and earnings. This essay explores how we live can affect our health and wellbeing. It van have an impact on a persons mental health, behaviour and physical health problems. This essay shows how a one event can have a big impact on the whole family involved. It can affect the present and their tomorrow (future). The evidence shows that once a change of events in ones life and how the person deals with it negatively, it can be devastating. This is because our bodies react differently to stress. References: www.york.ac.uk/inst/spru/research/pdf/drivers.pdf Abnormal psychology by Richard gross& rob mcllvoen Http://www.smokingadvice.info/smoking-advice/effects-of-smoking.php http://www.hindawl.com/journals/jeph www.ash .org.uk/beyondsmokingkills.co.uk http://sciencenordic.com/how-stress-can-cause-depression AS & a level psychology through diagram by Grahame hill www.cdc.gov/obesity/childhood/lowincome.html/ The guardian July 9th 2013 https://en.wikipedia.org/wiki/homlessnes

Land Biomes Taigas (Boreal Forests)

Biomes are the worlds major habitats. These habitats are identified by the vegetation and animals that populate them. The location of each biome is determined by the regional climate. What Are Taigas? Taigas, also called boreal forests or coniferous forests, are forests of dense evergreen trees that extend across North America, Europe, and Asia.  They are the worlds largest land biome. Covering much of the globe, these forests play a significant role in the nutrient cycle of carbon by removing carbon dioxide (CO2) from the atmosphere and using it to generate organic molecules through photosynthesis. Carbon compounds circulate in the atmosphere and influence global climates. Climate The climate in the taiga biome is extremely cold. Taiga winters are long and harsh with temperatures averaging below freezing. The summers are short and cool with temperatures ranging between 20 to 70 F. The annual precipitation is usually between 15 to 30 inches, mostly in the form of snow. Because the water remains frozen and unusable to plants for most of the year, taigas are considered to be dry regions. Locations Some locations of taigas include: AlaskaCentral CanadaEuropeNorthern Asia - Siberia Vegetation in Taigas Due to cold temperatures and slow organic decomposition, taigas have thin, acidic soil. Coniferous, needle-leaf trees abound in the taiga. These include pine, fir, and spruce trees, which are also popular choices for Christmas trees. Other species of trees include the deciduous beech, willow, poplar and adler trees. Taiga trees are well suited for their environment. Their cone-like shape allows snow to fall off more easily and prevents branches from breaking under the weight of the ice. The shape of the leaves of the needle-leaf conifers and their waxy coating helps to prevent water loss. Wildlife Few species of animals live in the taiga biome due to the extremely cold conditions. The taiga is home to various seed eating animals like finches, sparrows, squirrels and jays. Large herbivore mammals including elk, caribou, moose, musk ox, and deer can also be found in taigas. Other taiga animals include hares, beavers, lemmings, minks, ermines, geese, wolverines, wolves, grizzly bears and various insects. Insects play an important role in the food chain  in this biome as they act as decomposers and are prey for other animals, especially birds. To escape the harsh conditions of winter, many animals like squirrels and hares burrow underground for shelter and warmth. Other animals, including reptiles and grizzly bears, hibernate through the winter. Still other animals like elk, moose, and birds migrate to warmer regions during winter.